Drafts of the signs

UC DAVIS STORE SIGNS

As a graphic designer for the Student Affairs Marketing and Communications, I needed to design new signs for the UC Davis Bookstore. I need to design Regular Store Signs as well as Holiday Store Signs. I started by playing around with different layouts and hierarchical lists.

I wanted the main focus to be the information which lead to signs with minimal distractions.

I chose the designs below as the final signs because of their legibility and the overall composition. The information is easy to comprehend at a quick glance and the placement of the colors complement each other well.

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